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Hi, I'm Alie.

This is the home of the Founder's Log, where I share the thinking, the whys behind the whats, the hows, the strategies, and the action I take in building "things". You can follow the journey, with every twist and turn -  every step of the way.

Read, digest, apply, and take action.

Avoid mistakes I make. Grab the best strategies and tools for you, and immediately put them to use to make your journey easier and faster to whatever goal you want to reach.

The current project is Zero to One Million, a solo founder's (my) journey bootstrapping from zero to 1 million ARR. Find the project details here.

💡 Some of the content is for members only.

If you want to follow along and see what happens 👉 subscribe.


With the FREE subscription, you get the DAILY LOGS, IDEATION, and a few other sections.

Each of these is purposefully short and to the point (2 min read).


For in-depth coverage choose the paid subscription ($9/month + if you don't like what you find > cancel anytime).

Get DEEP DIVES and dissections including research, strategy, implementation, and examples - beyond what is directly related to this project.

You'll also get access to the articles I'm hesitant to write (vulnerability, worry, etc.), you know.

You can subscribe by clicking the button on the bottom right-hand corner or the text link at the top right.

I hope to see you on the inside.

You will find new updates almost daily. However, so that I don't inundate your inbox, you will receive a weekly email from me summarizing the week. If you want to read everything as it happens - bookmark this site and visit as often as you'd like.

If you are a paid subscriber you will also get an email each time a new article for you is published (approximately 2 x per week).

If you have any thoughts, questions, or feedback I would love to hear from you. You can reply to any of my emails, I read them all, or you can email me here.