I'm going to let you in on something.
I'm pretty sure what I'm going to move forward with.
I'm going to hold off on revealing it - until I go through the IDEATION for all the options.
(I've expanded the options a bit from what I started with)
❌ Subscription as a Service: 💲 Price point ($7 - $19) | e.g. Paid Newsletter
❔ Subscription as a Service: 💲+ Price point ($49-$199) | e.g. Paid Membership
❔ Subscription as a Service: 💲💲 Price point ($799+) | e.g. Community
❌ Subscription as a Service: 💲💲💲 Do-it-for-you services ($899 - $3500+) | SEO services
❔ One time purchase - e.g. swipe file, manual, roadmap
❔ One time purchase or Membership - course/s (just no, but I'll leave it up here)
So far, I have eliminated two.
💡 One important criteria I think about as I go through these options is that I have to honestly like what I choose. Some people may not care if they like the business they decide to build, but for me it's important. If I don't love what I do, it will get really difficult to keep doing it.
So I ask myself:
Would I love doing this - every day, any day, in the long run?
If the answer is yes - I'm good to proceed.
If the answer is no - take it off the list.
Listen to your gut.
Fear can rear its head here and make you choose an option that you don't actually enjoy doing at all - it doesn't matter how good at it you are.
I hinted at, well, I think I announced this yesterday...
I have decided NOT to pursue the marketing niche.
It became very clear that it was not the path I wanted to pursue. (see above ^) Although I'm a very skilled marketer, my heart is not in it. (more on this later)
The new (and obvious) direction is this - this thing that I'm typing right now. Documenting the journey of creating a business, step-by-step.
Makes so much sense.
Why would I build a second content stream, say, for marketing?
This is the content I share.
This is the journey, with its twists and turns.
What is the "product" this leads to?
Let's find out.
Branding ideas are starting to twirl in my head.
📝 I was a bit worried that it would take me a long time to get to this point, to figure out the direction, much longer than the seven days that I had given myself on Day 000. But it happened.
DAY 008 ROUNDUP
⏳ TIME = 8 hours | total = 40 hours
🧾 COST = $108 | total = $108
💰 REVENUE: $0
1️⃣ Wrote an IDEATION article: Subscription as a Service
2️⃣ Wrote two Daily Logs (I was a day late writing yesterday's Daily Log)
3️⃣ Research, research, research
4️⃣ Ideation about branding
🧩 PUZZLE PIECES
If your heart is not in it, it can become really challenging to keep going. Choose what you love.