DAY 002
2 min read

DAY 002

Learning a new platform fast was not a good idea.

I should know better. 🤦‍♀️

One of the options I'm considering for the 1 Million ARR product is a paid newsletter. Because of this, I wanted to find the best platform to set up a paid newsletter, so I can start testing it.

I considered WordPress with a Restrict Content or similar plugin.
I considered Substack.
I considered Ghost.

After about 1.5 hours of digging into each, I decided to go with Ghost. I paid for GhostPRO Basic plan at $108/year ($9/month). This allowed me to use a custom domain.

I also understood that I would be able to make changes to the code to customize a theme, but that was not the case.

I downloaded node.js (I'm not a developer/coder, but I can manage around working in code). Half of the time I wasn't sure exactly what I was doing = dangerous.

I messed around way too long trying to figure things out.

Finally, I managed to make sort things out and make changes to the code - only to find out that uploading a custom theme isn't available at the GhostPRO Basic level hosting.


I'd have to purchase a higher-cost hosting level. At this point, when I'm not sure if I'll end up with a paid newsletter, I didn't want to take on a $29 monthly recurring payment.

Option two was to go with some other hosting provider. Ghost mentions Digital Ocean and gives instructions on how to set it.

I tried.

I switched hosting to Digital Ocean to bypass the upload custom theme restriction.
I wrestled to get through the right steps to set up the hosting.
And I wrestled some more.

I was ready to pull out my hair.

Things were not lining upright.

After hours into this detour, I pulled the plug. I realized that I'm wasting so much time with something that is not important right now.

The lesson of the day: Learn when to quit. 🙄

So, I ended up canceling the Ghost account.
(you may notice that I'm using Ghost... 😕, more on that in Day 004)

At this point, I was exhausted and decided to call it a day.

Progress = 0️⃣
Frustration level = 1️⃣0️⃣0️⃣


⏳ TIME = 6 hours | total = 12 hours
🧾 COST = $108 | total = $0 (cancelled plan)

1️⃣ Research
The best platform to use for paid newsletter

2️⃣ Set up, hosting, coding custom theme


Looking at the bigger picture, you can quickly assess when you are wasting time with some less significant aspects. Quit fast and move along.

DAY 001
DAY 003